AW 2014 HEARTLAND | Fashion Trend Forecast

I’ve been knee-deep in a new forecast for the past several months, and I thought you guys might appreciate a peek!

HEARTLAND is a macro trend forecast, and the next iteration of sustainable living. It is the art form of living beautifully and living well. Fashion, food, transportation, home interiors and architecture reflect a growing refinement — thoughtful design decisions that sustain, protect and preserve. This trend represents a kind of unadulterated luxury and refreshing realism. The self-indulgent posturing of oversized silhouettes has disappeared; and an almost crushing beauty emerges. The feeling is bittersweet yet intoxicating, deliberate, and unabashedly human.

Stay tuned for the full report!

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All rights reserved. Credits include photography by Andrea Hübner, Heinui, & Kathreinerle.

Weapons of Mass Destruction: Fashion Gets Radioactive

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During a recent trip to San Francisco’s Grace Cathedral, I discovered a collection of jewelry called, From War to PeaceEach necklace, bracelet, and pair of earrings is made from disarmed nuclear weapons systems. The company works to transform weapons of mass destruction into peaceful symbols of beauty and function. I find this company’s tangible, transformative metaphor incredibly poignant; a powerful statement about the possibility of transformation, even forgiveness…forgiveness for genius that was used to destroy life instead of working to save it.

Fashion is a powerful tool, a keenly reflective social medium. It seems to swallow whole those memories and historical moments that we’d sometimes like to forget. It mirrors back to us silenced voices, stories of war, and glimpses of the future. It disseminates belief systems and ideologies, gender binaries and hypocrisy. Fashion-as-aesthetics is as much an extension of an individual as it is a disclosure of the collective dream of the human condition. It is an iteration, an evolutionary-like system of maps that traces historical consciousness. Designers design what they see and what they cannot.

In 2011, TIME Magazine named, “The Protestor” as the person of the year. We saw protestors representing Occupy Wall Street, Occupy the Hood, Los Indignados of Spain, protestors in Greece, revolutionaries in Tunisia and Egypt, and activists from Syria fleeing persecution. In 2012, the Russian punk band, Pussy Riot was jailed for speaking out against Vladimir Putin. TIME’s Protestor represented humanity’s voice, en masse. Through social media channels like Youtube, Facebook, Twitter etc., those people without voices started making beautiful noise. From War to Peace echoes a similar form of protest, albeit on a much smaller scale.

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If you’re in the NYC area, make sure to check out The Costume Institute of the Metropolitan Museum of Art’s exhibition: PUNK: Chaos to Couture, starting May 3rd. “Since its origins, punk has had an incendiary influence on fashion,” says Andrew Bolton, Curator in The Costume Institute. “Although punk’s democracy stands in opposition to fashion’s autocracy, designers continue to appropriate punk’s aesthetic vocabulary to capture its youthful rebelliousness and aggressive forcefulness.” The same spirit of protest that fuels our desire to speak out and stand up for our beliefs inhabits the Punk aesthetic. Hardly a coincidence that Punk fashion is also having a moment!

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Photo1: Occupy Oakland protester Andre Little, left. Greek protester Katerina Patrikarakou covers her face in a Maalox mixture to counter the effects of tear gas.

Photo 2: Young protestor alongside an image of Robert J. Oppenheimer

Photo 3: Egyptian protester Nehal Marei. Right, a tear-gas canister in Egypt.

Photos by Peter Hapak. All rights reserved.

The King Returns | 2014 Fashion Trend Forecast

In 2014, The King Returns. This trend can be traced to our need for the qualities embodied by the archetypal King, discussed frequently in mythology and psychoanalytic theory. These qualities include order, stability, and the presence of rational patterning. The archetype of the King also represents integrity, clarity and grace. Jungian psychoanalyst Robert Moore, tells us that the King archetype “stabilizes chaotic emotion and out-of-control behaviors. It gives stability and centeredness. It defends our own sense of inner order, and our own integrity of being and purpose.” The King reflects a way of being in the world; a way of being that is calm, assured, and firmly rooted in the collective wisdom of our global ancestry.

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All rights reserved. Copyright Beth Lauck 2014.